/ four measurement languages

German, French, Italian, English

We measure Switzerland the way Switzerland asks, and in English on top. Separate questions per language, separate figures, never mixed.

Why language moves the answer more than the brand does

The language of the question is one of the biggest influences on an AI answer. Different language regions trust different sources, so the answer is assembled differently.

ECHO asks your questions in each language separately, with its own questions and its own figures. In the cockpit you switch between languages; the numbers are never pooled.

EvidenceIn a study of 12,933 AI answers across eight languages, none of them a Swiss national language, the language of the question explained 26.5 per cent of the variation between answers, the brand itself 1.5 per cent. In the same study one extra language bought roughly fifteen times more than one more repetition of the same question. Source: arXiv 2607.13304.

A merely translated question set measures nothing new

Existing questions can be translated with one click. The result is a draft: you review it question by question and release it, and nothing is measured before you do.

Place names are deliberately left alone. Luzern stays Luzern, even inside a French or English question, because otherwise we would be measuring a question your customers never ask.

EvidenceECHO measures Switzerland in the three national languages and in English, and every figure belongs to exactly one of them. The benchmark keeps them apart too: the Swiss index is computed per language and reports a group only from five companies and 30 measurement units up.

What is true today and what is not

  • We measure in German, French, Italian and English. English is not a national language, but it is the language international buyers ask in, and the answer there is regularly a different one.
  • The CMO briefing is written in German for now, even where the measurement runs in four languages.
  • Support runs in German and French. The day that changes, we change this sentence.

Want to see the gap between two languages?

Twenty questions in German, twenty in French. The difference surprises most people.

Request a free first measurement → ← Back to site
The AI box above the Google resultsWhen the AI gets you wrongGerman, French, Italian, EnglishHow honest the numbers are