/ four measurement languages

German, French, Italian, English

Updated

ECHO can measure Switzerland the way Switzerland asks, and in English on top. Each language with its own questions and its own figures, never mixed.

Why every language gets its own figures

Whether an AI names the same companies in French, Italian or English as in German cannot be assumed, only measured. That is why ECHO never mixes the languages.

ECHO can measure your questions in each language separately, with its own questions and its own figures. In the cockpit you switch between languages, and the numbers are never pooled.

EvidenceWe do not yet know of a peer-reviewed study that measures this for German, French and Italian. So we claim no share, we measure each language separately and show the figures side by side.

A merely translated question set measures nothing new

Existing questions can be translated with one click. The result is a draft: you review it question by question and release it, and nothing is measured before you do.

Place names are deliberately left alone. Luzern stays Luzern, even inside a French or English question, because otherwise we would be measuring a question your customers never ask.

EvidenceECHO can measure in the three national languages and in English, each language with its own questions and its own figures, and every figure belongs to exactly one of them. The benchmark keeps them apart too: it only compares figures in the same language and reports a group only once it holds a minimum number of companies with at least 30 measurement units each.

What is true today and what is not

  • ECHO can measure in German, French, Italian and English. English is not a national language, but it is the language international buyers ask in. Whether the answers differ there is what the measurement shows.
  • The CMO briefing is written in German for now, even where the measurement can run in four languages.
  • Support runs in German and French. The day that changes, we change this sentence.

PriceECHO starts at CHF 140 a month excl. VAT, on the Start plan with 40 questions for one website. The first measurement, including a call to walk you through it, is free. All plans →

Want to see the gap between two languages?

Twenty questions in German, twenty in French: you see whether the AI names the same companies.

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The AI box above the Google resultsWhen the AI gets you wrongGerman, French, Italian, EnglishHow honest the numbers are